:root {
  color-scheme: light;
  --paper: #faf5eb;
  --white: #fffdf7;
  --ink: #172c39;
  --muted: #475761;
  --deep: #193240;
  --line: #d7cbb9;
  --accent: #a13e27;
  --peach: #ffd395;
  --max: 1180px;
  font-family: system-ui, -apple-system, BlinkMacSystemFont, sans-serif;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; background: var(--paper); color: var(--ink); }
[hidden] { display: none !important; }
a { color: inherit; }
button { font: inherit; }
a:focus-visible, button:focus-visible, summary:focus-visible { outline: 3px solid #b65b28; outline-offset: 5px; }
h1, h2, h3, p { margin: 0; }
h1, h2, h3 { font-family: Georgia, "Times New Roman", serif; font-weight: 700; letter-spacing: -.043em; line-height: 1.07; }
p { line-height: 1.65; }
.wrap { width: min(var(--max), calc(100% - 88px)); margin-inline: auto; }
.skip { position: absolute; top: 8px; left: 8px; z-index: 5; padding: 12px 18px; background: var(--peach); transform: translateY(-160%); }
.skip:focus { transform: none; }
.site-header { border-bottom: 1px solid var(--line); background: var(--paper); }
.nav { min-height: 78px; display: flex; align-items: center; justify-content: space-between; gap: 25px; }
.brand { display: inline-flex; align-items: center; gap: 10px; font-size: 23px; font-weight: 800; letter-spacing: -.057em; text-decoration: none; white-space: nowrap; }
.brand svg { width: 34px; height: 34px; color: var(--deep); }
.brand-ai { color: var(--accent); }
nav { display: flex; align-items: center; gap: clamp(15px, 2.4vw, 32px); }
nav a, .nav-cta { font-size: 14px; font-weight: 700; text-decoration: none; white-space: nowrap; }
nav a:hover, nav a[aria-current="page"] { text-decoration: underline; text-underline-offset: 6px; }
.nav-cta { display: flex; align-items: center; gap: 12px; border: 1px solid var(--ink); border-radius: 100px; padding: 10px 16px; }
.nav-cta:hover { background: #eee1cb; }
.hero { display: grid; grid-template-columns: 1fr 1fr; align-items: center; gap: clamp(32px, 5vw, 74px); padding-block: clamp(50px, 7vw, 94px); }
.eyebrow { display: flex; align-items: center; gap: 9px; font-family: ui-monospace, SFMono-Regular, Consolas, monospace; font-weight: 700; font-size: 11px; letter-spacing: .09em; line-height: 1.5; color: var(--accent); }
.eyebrow > span { width: 7px; height: 7px; border-radius: 50%; flex: 0 0 7px; background: #be653a; }
.hero h1 { font-size: clamp(54px, 6.25vw, 95px); line-height: .98; margin-block: 18px 20px; }
.hero-copy > p:not(.eyebrow), .detail-hero > p:not(.eyebrow) { max-width: 550px; font-size: clamp(16px, 1.7vw, 20px); color: var(--muted); }
.hero-actions { display: flex; align-items: center; flex-wrap: wrap; gap: 18px 21px; margin-top: 25px; }
.button { display: inline-flex; align-items: center; justify-content: center; gap: 12px; min-height: 46px; padding: 12px 18px; font-size: 14px; font-weight: 800; color: #fffaf2; background: var(--accent); border: 1px solid var(--accent); border-radius: 6px; text-decoration: none; }
.button:hover { background: #83331f; border-color: #83331f; }
.text-link { display: inline-flex; align-items: baseline; gap: 8px; width: fit-content; font-size: 14px; font-weight: 750; color: var(--accent); text-decoration: underline; text-underline-offset: 4px; }
.problem-graphic { position: relative; margin: 0; padding: clamp(14px, 2vw, 26px); background: #efdcc2; border: 1px solid #cbb89d; border-radius: 16px; box-shadow: 0 15px 0 #e9dac577; }
.problem-graphic figcaption { display: flex; align-items: center; justify-content: space-between; gap: 8px; margin-bottom: 11px; color: #503c32; font: 700 11px/1.35 ui-monospace, monospace; letter-spacing: .055em; text-transform: uppercase; }
.graphic-index { white-space: nowrap; font-weight: 500; }
.problem-graphic ol { display: grid; gap: 8px; margin: 0; padding: 0; list-style: none; }
.problem-graphic li { position: relative; }
.problem-graphic li:not(:last-child)::after { position: absolute; z-index: 1; bottom: -8px; left: 36px; width: 2px; height: 8px; content: ""; background: #8b6d54; }
.problem-graphic a { display: grid; grid-template-columns: 40px minmax(0,1fr) 16px; align-items: center; gap: 12px; min-height: 74px; padding: 10px 14px 10px 16px; border: 1px solid #d0bdab; border-radius: 8px; background: var(--white); text-decoration: none; }
.problem-graphic a:hover { border-color: var(--accent); background: #fff6e6; }
.problem-graphic li:last-child a { background: var(--deep); color: var(--white); border-color: var(--deep); }
.problem-graphic li:last-child a:hover { background: #284c5d; }
.problem-icon { width: 40px; height: 40px; padding: 8px; border-radius: 50%; color: var(--accent); background: #f5e4d1; }
.problem-graphic li:last-child .problem-icon { color: var(--deep); background: var(--peach); }
.problem-copy { display: grid; gap: 3px; min-width: 0; }
.problem-copy strong { font-size: clamp(15px, 1.65vw, 20px); line-height: 1.15; letter-spacing: -.027em; }
.problem-copy > span:last-child { color: var(--muted); font-size: 12px; line-height: 1.2; }
.problem-stage { color: var(--accent); font: 750 9px/1.2 ui-monospace, monospace; letter-spacing: .08em; text-transform: uppercase; }
.problem-graphic li:last-child .problem-stage { color: var(--peach); }
.problem-graphic li:last-child .problem-copy > span:last-child { color: #d7e3e6; }
.problem-arrow { font-size: 15px; }
.area-strip { background: #efe5d6; border-block: 1px solid var(--line); }
.area-strip .wrap { min-height: 55px; display: flex; flex-wrap: wrap; align-items: center; gap: 7px 20px; padding-block: 11px; }
.area-strip b { font: 700 10px/1.5 ui-monospace, monospace; letter-spacing: .08em; color: var(--accent); }
.area-strip span { font-size: 13px; font-weight: 650; }
.offer-section { padding-block: 68px 55px; }
.offer-section header, .split-section { display: grid; grid-template-columns: 1fr .8fr; gap: 15px 45px; }
.offer-section h2, .split-section h2, .guide-promo h2, .contact h2 { font-size: clamp(36px, 5vw, 62px); }
.offer-section header > p { align-self: end; max-width: 430px; color: var(--muted); }
.offers { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); column-gap: 30px; margin-top: 26px; }
.offers article { display: flex; flex-direction: column; align-items: flex-start; padding-block: 23px; border-top: 1px solid var(--line); }
.offers h3 { font-size: clamp(24px, 3vw, 34px); }
.offers p { margin-block: 10px 16px; color: var(--muted); font-size: 15px; }
.offers .text-link { margin-top: auto; }
.split-section { border-block: 1px solid var(--line); padding-block: 44px; align-items: center; }
.split-section h2, .guide-promo h2, .contact h2 { margin-bottom: 12px; }
.split-section p, .guide-promo p { max-width: 480px; color: var(--muted); }
.industry-home { align-items: start; border-bottom: 0; }
.industry-home .text-link { margin-top: 15px; }
.industry-directory { list-style: none; padding: 0; margin: 0; }
.industry-directory li + li { border-top: 1px solid var(--line); }
.industry-directory a { display: flex; justify-content: space-between; align-items: center; gap: 16px; padding: 13px 0; text-decoration: none; }
.industry-directory a > span:last-child { color: var(--accent); }
.industry-directory strong { display: block; margin-bottom: 4px; color: var(--ink); }
.industry-directory strong + span { display: block; color: var(--muted); font-size: 14px; line-height: 1.5; }
.industry-directory a:hover strong { text-decoration: underline; text-underline-offset: 4px; }
.process { padding: 0; margin: 0; list-style: none; counter-reset: process; }
.process li { display: grid; grid-template-columns: 34px 1fr; gap: 4px 10px; padding: 13px 0; counter-increment: process; }
.process li + li { border-top: 1px solid var(--line); }
.process li::before { grid-row: span 2; content: "0" counter(process); color: var(--accent); font: 700 11px/2 ui-monospace, monospace; }
.process span { color: var(--muted); font-size: 14px; }
.guide-promo { display: flex; justify-content: space-between; align-items: flex-end; gap: 18px; padding-block: 45px; }
.guide-promo h2 { font-size: clamp(32px, 4.1vw, 48px); }
.contact { display: grid; grid-template-columns: 1fr auto; align-items: center; gap: 24px; padding: clamp(24px, 5vw, 53px); border-radius: 13px; color: var(--white); background: var(--deep); margin-bottom: 54px; }
.contact h2 { font-size: clamp(32px, 4.1vw, 53px); }
.contact p { color: #d9e4e7; max-width: 610px; }
.contact-actions { display: grid; gap: 9px; text-align: center; }
.contact-actions .button { color: var(--ink); background: var(--peach); border-color: var(--peach); }
.contact-actions .button:hover { background: #fce2bc; }
.contact-actions > a:not(.button) { color: #f5eadc; font-size: 13px; }
.contact:has(.lead-form) { grid-template-columns: minmax(0, .85fr) minmax(0, 1.15fr); align-items: start; }
.lead-form, .lead-form label { display: grid; gap: 8px; min-width: 0; }
.lead-form { gap: 12px; }
.lead-form label { font-size: 14px; font-weight: 700; }
.lead-form label[hidden] { display: none; }
.lead-form input, .lead-form textarea, .lead-form select { width: 100%; min-width: 0; padding: 10px 12px; border: 1px solid #a9bdc5; border-radius: 5px; background: var(--paper); color: var(--ink); font: inherit; }
.lead-form input:focus-visible, .lead-form select:focus-visible, .lead-form textarea:focus-visible { outline: 2px solid var(--peach); outline-offset: 2px; }
.lead-fields { display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); gap: 12px; }
.lead-form small, .lead-privacy, [data-lead-status] { font-size: 13px; }
.lead-form [data-lead-status]:empty { display: none; }
.lead-form .contact-actions { justify-items: start; }
.lead-form .button:disabled { opacity: .65; cursor: wait; }
.contact a:focus-visible, .demo button:focus-visible, .problem-graphic li:last-child a:focus-visible { outline-color: var(--peach); }
.site-footer { border-top: 1px solid var(--line); }
.site-footer .wrap { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: center; gap: 12px 24px; padding-block: 24px; font-size: 13px; color: var(--muted); }
.site-footer .brand { font-size: 21px; color: var(--ink); }
.site-footer .privacy { display: block; padding: 0 0 20px; }
.privacy button { padding: 0; border: 0; background: transparent; color: inherit; text-decoration: underline; cursor: pointer; }
.analytics-notice { position: fixed; z-index: 4; inset: auto auto 16px 16px; width: min(380px, calc(100% - 32px)); padding: 16px; border: 1px solid var(--line); border-radius: 10px; background: var(--white); box-shadow: 0 10px 35px #19324026; }
.analytics-notice h2 { font-size: 22px; }
.analytics-notice p { margin: 7px 0 12px; font-size: 14px; }
.analytics-notice .button { padding: 10px 12px; cursor: pointer; }
.analytics-notice .quiet { color: var(--ink); background: var(--white); border-color: var(--line); }
.analytics-notice > div { display: flex; flex-wrap: wrap; gap: 8px; }
.detail-hero { padding-block: 61px 40px; border-bottom: 1px solid var(--line); }
.detail-hero h1 { font-size: clamp(42px, 6.8vw, 84px); margin-block: 16px 19px; max-width: 920px; }
.detail-hero .button { margin-top: 22px; }
.detail-content { max-width: 780px; padding-block: 12px 35px; }
.prose-section, .faq { padding-block: 26px; border-bottom: 1px solid var(--line); }
.prose-section h2, .faq h2 { font-size: clamp(29px, 4vw, 42px); margin-bottom: 13px; }
.prose-section p + p { margin-top: 9px; }
.prose-section p, .prose-section li, .faq p { color: var(--muted); }
.prose-section .text-link { margin: 10px 16px 0 0; }
.industry-example { margin-top: 26px; padding: clamp(20px, 4vw, 32px); border: 1px solid var(--line); border-left: 4px solid #be653a; border-radius: 8px; background: var(--white); }
.industry-example h2 { font-size: clamp(25px, 3.6vw, 38px); margin-block: 8px 10px; }
.industry-example p:last-child { color: var(--muted); }
.checklist { padding: 0; margin: 0; list-style: none; }
.checklist li { padding: 8px 0 8px 24px; position: relative; }
.checklist li::before { content: "✓"; position: absolute; left: 0; color: var(--accent); font-weight: 800; }
.city-links { display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); gap: 4px 16px; list-style: none; margin: 0 0 14px; padding: 0; }
.city-links .text-link { display: flex; justify-content: space-between; width: 100%; margin: 0; min-height: 44px; align-items: center; border-bottom: 1px solid var(--line); }
details { padding: 13px 0; }
details + details { border-top: 1px solid var(--line); }
summary { font-weight: 750; cursor: pointer; }
details p { padding-top: 8px; }
.email-example { margin-top: 14px; padding: 20px; border: 1px solid var(--line); border-left: 4px solid #be653a; border-radius: 8px; background: var(--white); }
.demo { margin-block: 25px 0; padding: 20px; border-radius: 12px; background: var(--deep); color: var(--white); }
.demo-top { display: flex; justify-content: space-between; gap: 10px; align-items: center; }
.demo-title, .badge, .demo-status, .demo-foot { font: 700 10px/1.4 ui-monospace, monospace; letter-spacing: .06em; }
.badge { padding: 5px 8px; border: 1px solid #c6a078; border-radius: 4px; color: var(--peach); }
.step-controls { display: grid; grid-template-columns: repeat(3, minmax(0,1fr)); gap: 7px; margin-block: 15px 12px; }
.step-controls button { min-height: 47px; border: 1px solid #8eacb5; border-radius: 6px; background: #294958; color: var(--white); cursor: pointer; font-size: 14px; font-weight: 700; padding: 6px 3px; }
.step-controls button[aria-pressed="true"] { background: var(--peach); color: var(--ink); border-color: var(--peach); }
.step-controls small { margin-right: 4px; font: 10px ui-monospace, monospace; }
.demo-output { min-height: 195px; padding: 17px; border: 1px solid #65818d; border-radius: 8px; }
.demo-status { color: var(--peach); margin-bottom: 7px; }
.demo-panel h2 { font-size: clamp(25px, 3vw, 37px); }
.demo-panel h2 + p { font-size: 14px; color: #d9e4e7; margin-block: 8px 12px; }
.demo-panel dl { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; margin: 0; padding-top: 10px; border-top: 1px solid #65818d; font-size: 13px; }
.demo-panel dd { margin: 3px 0 0; font-weight: 700; }
.demo-foot { margin-top: 13px; color: #d9e4e7; }
@media (max-width: 1080px) {
  .nav { flex-wrap: wrap; gap: 10px 16px; padding-block: 13px; }
  nav { width: 100%; order: 2; flex-wrap: wrap; gap: 8px 18px; }
}
@media (max-width: 880px) {
  .wrap { width: min(var(--max), calc(100% - 48px)); }
  .hero { gap: 26px; }
  .hero-break { display: none; }
}
@media (max-width: 670px) {
  .wrap { width: min(var(--max), calc(100% - 32px)); }
  .nav-cta { font-size: 12px; padding: 8px 11px; }
  nav a { font-size: 12px; }
  .hero, .offer-section header, .split-section, .offers, .contact { grid-template-columns: 1fr; }
  .hero { padding-block: 27px 39px; gap: 21px; }
  .hero h1 { margin-block: 12px 13px; font-size: clamp(39px, 11vw, 67px); }
  .hero-actions { gap: 10px 13px; margin-top: 16px; }
  .hero-actions .button { padding-inline: 12px; font-size: 13px; }
  .problem-graphic a { min-height: 65px; grid-template-columns: 34px minmax(0,1fr) 14px; gap: 9px; padding: 8px 11px; }
  .problem-icon { width: 34px; height: 34px; padding: 6px; }
  .problem-graphic li:not(:last-child)::after { left: 28px; }
  .offer-section { padding-block: 39px 31px; }
  .offers { margin-top: 20px; }
  .split-section { gap: 19px; padding-block: 28px; }
  .guide-promo { display: grid; padding-block: 33px; }
  .contact { margin-bottom: 34px; }
  .contact-actions { justify-items: start; }
  .contact:has(.lead-form), .lead-fields { grid-template-columns: minmax(0,1fr); }
  .detail-hero { padding-block: 36px 29px; }
  .demo { padding: 12px; }
  .demo-output { padding: 13px; }
  .step-controls button { font-size: 12px; }
}
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }